SOCIAL MEDIA STRATEGY
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01
Development of the strategic direction to ensure consistency over time: Determination of your social media aesthetic & grid layout, identification of content categories as well as key days and times to post.
02
15 branded posts on different social media platforms - a harmonic mix of videos (reels) and images. At the end, you get templates for your future posts and stories for all social media platforms you want to be active on.
03
Strategic selection of social media platforms because not every platform is right for your business. We'll set up all accounts, create branded covers, add a bio description, contact information, and important links.
04
Design of branded IG story highlight covers and determination of goal-focussed highlight categories for your business as well as the creation of content for each category so anyone visiting your profile can easily find the information they need to get to know your business and are convinced to buy your service.
05
Since all social networks have limitations and the bio is limited to a few characters, we create a branded micro-landing page for your business. Clients get access to many clickable links on your profile bio and you can share a website, special offers, blogs, promotional pages, and much more.
06
Identification of your target audience and development of an effective hashtag & tag strategy. Using our "smaller niche strategy" will make your post appear on the hashtag page and get your post in front of your target audience.
Branded Social Media Strategy - What's included?
THE PROCESS
Discovery Phase
At the beginning of the discovery phase, we will send you our Social Media Discovery Form and ask you a series of questions about your business, your goals, your, vision, your clients, and your competitors.
Together with the completed discovery form, you will send us your brand elements (logo & icon, vision & mission, tagline, colors & fonts, textures, and five images that represent your brand) and if available, your photoshoot pics.
Then, we’ll have a 60-min Zoom session to clarify the remaining questions, present to you the first ideas, agree on the timeline, determine the right social media platforms, and outline the entire social media strategy process.
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Before & After Strategy.
Why branded content matters.
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When potential clients hear about your brand, they’ll go online to find your social media channels. It’s how they start to get to know your brand.
Social media is a vehicle for communicating your vision & mission and presenting your brand personality and expertise.
55% of people learn about brands from social media.
A strong brand image increases visibility, traffic, leads, and sales. 79.7% of people make purchases based on online or social media advertisements.
When your brand aesthetic and messages are consistent, it builds brand loyalty over time and helps your audience understand your positioning and what your brand’s core values are.
The longer you do it; the better results you will see. Your community will know what sets you apart from your competitors.
A unique brand personality helps a brand connect and engage with its target audience and build better relationships.
Social Media Strategy
On A Budget
Just starting a business, having absolutely no understanding of how social media works, having no budget for branding and professional social media management, but wanting to make everything right from the beginning?
We might have a solution for you.
Status quo.
You have just started your business
You have no social media experience
You don't have a budget for our all-inclusive social media strategy package
You don't have a budget for branding
You don't have time to figure it all out by yourself
You are willing to design & create content and run your social media by yourself
Goal.
You want to have a strong social media presence
You want to spend as little money as possible
You want to make everything right from the beginning
You want to find new clients on social media
You want to brand your business from the beginning
You want to build a brand and run your social media by yourself
Get a custom social media strategy guide for only $500.
COMPONENTS
Tell us in a 60-min Zoom call about your business, your vision, and your pain points. We will analyze your information and current social media presence (if any) and create an individual easy-to-follow guide for your business with step-by-step instructions on how to get better or get started on social media, use it effectively, and build a brand from the beginning.
Our comprehensive and well-structured guide is split into 3 sections (social media, branding, and design), it contains simple but actionable key steps that enable users to reproduce it right away and is backed by screenshots and images.
COMPONENTS
Social Media.
Get clear and easy-to-follow steps to choosing the right channels and setting up profiles, create a branded micro-landing page for free, an effective hashtag & tag strategy, captivating captions, IG highlight covers & goal-focused content.
Learn how to choose the right grid layout for your business, create content categories, an aesthetic feed, and perfectly sized content for different platforms. Discover how to structure and plan your content and get visibility through engagement.
Learn how to define your brand identity and integrate it into your social media content, and how to choose your brand colors, fonts, textures, symbols, and images that represent your brand perfectly.
Get simple step-by-step instructions on how to implement branding into your social media from the beginning, let your customers feel what to expect from your business, set you apart from competitors, and build trust and an emotional connection with your audience.
Design.
Learn how to design & create content like a pro by using free professional editing & design programs. Let us show you where you can get free music and content templates and how you can personalize and adjust them to your branding.
Understand the basic rules of photography, lighting & editing, and discover where you can download professional photography & videography for free to convey an emotion and visually communicate with your potential customer.
