SOCIAL MEDIA STRATEGY
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Development of the strategic direction to ensure consistency over time: Determination of your social media aesthetic & grid layout, identification of content categories as well as key days and times to post.​
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15 branded posts on different social media platforms - a harmonic mix of videos (reels) and images. At the end, you get templates for your future posts and stories for all social media platforms you want to be active on.
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Strategic selection of social media platforms because not every platform is right for your business. We'll set up all accounts, create branded covers, add a bio description, contact information, and important links.
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Design of branded IG story highlight covers and determination of goal-focussed highlight categories for your business as well as the creation of content for each category so anyone visiting your profile can easily find the information they need to get to know your business and are convinced to buy your service.
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Since all social networks have limitations and the bio is limited to a few characters, we create a branded micro-landing page for your business. Clients get access to many clickable links on your profile bio and you can share a website, special offers, blogs, promotional pages, and much more.
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Identification of your target audience and development of an effective hashtag & tag strategy. Using our "smaller niche strategy" will make your post appear on the hashtag page and get your post in front of your target audience.
Branded Social Media Strategy - What's included?
THE PROCESS
Discovery Phase
At the beginning of the discovery phase, we will send you our Social Media Discovery Form and ask you a series of questions about your business, your goals, your, vision, your clients, and your competitors.
Together with the completed discovery form, you will send us your brand elements (logo & icon, vision & mission, tagline, colors & fonts, textures, and five images that represent your brand) and if available, your photoshoot pics.
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Then, we’ll have a 60-min Zoom session to clarify the remaining questions, present to you the first ideas, agree on the timeline, determine the right social media platforms, and outline the entire social media strategy process.
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Before & After Strategy.
Why branded content matters.
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When potential clients hear about your brand, they’ll go online to find your social media channels. It’s how they start to get to know your brand.
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Social media is a vehicle for communicating your vision & mission and presenting your brand personality and expertise.
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55% of people learn about brands from social media.
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A strong brand image increases visibility, traffic, leads, and sales. 79.7% of people make purchases based on online or social media advertisements.
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When your brand aesthetic and messages are consistent, it builds brand loyalty over time and helps your audience understand your positioning and what your brand’s core values are.
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The longer you do it; the better results you will see. Your community will know what sets you apart from your competitors.
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A unique brand personality helps a brand connect and engage with its target audience and build better relationships.
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Social Media Strategy
On A Budget
Just starting a business, having absolutely no understanding of how social media works, having no budget for branding and professional social media management, but wanting to make everything right from the beginning?
We might have a solution for you.
Status quo.
You have just started your business
You have no social media experience
You don't have a budget for our all-inclusive social media strategy package
You don't have a budget for branding
You don't have time to figure it all out by yourself
You are willing to design & create content and run your social media by yourself
Goal.
You want to have a strong social media presence
You want to spend as little money as possible
You want to make everything right from the beginning
You want to find new clients on social media
You want to brand your business from the beginning
You want to build a brand and run your social media by yourself
Get a custom social media strategy guide for only $500.
COMPONENTS
Tell us in a 60-min Zoom call about your business, your vision, and your pain points. We will analyze your information and current social media presence (if any) and create an individual easy-to-follow guide for your business with step-by-step instructions on how to get better or get started on social media, use it effectively, and build a brand from the beginning.
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Our comprehensive and well-structured guide is split into 3 sections (social media, branding, and design), it contains simple but actionable key steps that enable users to reproduce it right away and is backed by screenshots and images.
COMPONENTS
Social Media.
Get clear and easy-to-follow steps to choosing the right channels and setting up profiles, create a branded micro-landing page for free, an effective hashtag & tag strategy, captivating captions, IG highlight covers & goal-focused content.
Learn how to choose the right grid layout for your business, create content categories, an aesthetic feed, and perfectly sized content for different platforms. Discover how to structure and plan your content and get visibility through engagement.
Learn how to define your brand identity and integrate it into your social media content, and how to choose your brand colors, fonts, textures, symbols, and images that represent your brand perfectly.
Get simple step-by-step instructions on how to implement branding into your social media from the beginning, let your customers feel what to expect from your business, set you apart from competitors, and build trust and an emotional connection with your audience.
Design.
Learn how to design & create content like a pro by using free professional editing & design programs. Let us show you where you can get free music and content templates and how you can personalize and adjust them to your branding.
Understand the basic rules of photography, lighting & editing, and discover where you can download professional photography & videography for free to convey an emotion and visually communicate with your potential customer.
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Branding.
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WHAT IS INCLUDED IN THE BASIC WEBSITE PACKAGE?Our basic website package includes the following: Individual design of 6 website pages: Home Page | About Page | Service Page | Contact Page | Terms & Conditions | Privacy Policy Optimization for Mobile Devices Creative Photoshoot Brief with Specific Guidelines Domain Connection or Transfer & Website Launch Basic SEO: Optimization for Google & Bing Search
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WHAT IF I NEED MORE PAGES THAN ARE INCLUDED IN YOUR BASIC WEBSITE PACKAGE?Do you need more than 6 pages on your website? No problem for us! Simply add one additional page to your website for $250 and tell your customers more about your business.
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CAN YOU ADD A PRODUCT STORE TO MY WEBSITE?Do you want to sell products on your website and create a next-level customer experience? For only $500, we get you started by building a beautiful online store with your first 10 products. Then we provide you with a comprehensive guide as you continue to build your online store; or we can add additional products for only $50 each. Check this store out that we have built for our client:
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I WANT TO LET MY CLIENTS BOOK APPOINTMENTS AND MAKE PAYMENTS ON MY WEBSITE. CAN YOU ADD AN ONLINE BOOKING SYSTEM TO MY WEBSITE?Yes, absolutely! If you are already using an appointment scheduling system (e.g. Square), we can brand, adjust and connect it to your new website. The benefit of this approach is that you don't have to sign up for a scheduling system offered by website platforms and spend money on the monthly scheduling plan. If you do not use an appointment scheduling system yet, we will set up a new scheduling system for you and make it possible for your clients to book appointments and make payments on your website. The cost of adding an online booking system to your website is $500. Save time by taking bookings and payments on your website and let customers book, pay, modify, and cancel reservations online on their own.
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HOW LONG DOES THE WEBSITE DESIGN PROCESS TAKE?A website typically takes 8-10 weeks, additional pages may increase the timeline. We ask that your feedback and approval fall within our 48 hour timeline to keep things moving on track.
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HOW MUCH DOES A WEBSITE COST?The price for the basic website page is $1,500. This package includes 6 individual pages (home, about, services, contact, terms & conditions, and privacy policy). You can add as many additional pages as you need to your website for $250 per page. Furthermore, you can add an online store for $500 (for up to 10 products) and an online booking system for $500. If you need to add a blog to your website, please reach out to us for an individual price calculation.
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WILL I BE ABLE TO EDIT AND UPDATE MY WEBSITE ON MY OWN AFTER YOU HAVE DESIGNED THE WEBSITE?Indeed! We build our websites on highly intuitive website platforms so that you can easily edit, add pages, images & videos, update your content and blog, etc. For those of you who need ongoing support and want to focus on the daily business and not on the website maintenance, we do offer a monthly maintenance plan which not only includes website updates but also ongoing SEO optimization.
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I DON'T HAVE A BRANDING. CAN YOU STILL DESIGN A WEBSITE FOR ME?We do ONLY create BRANDED WEBSITES. Therefore, having branding elements is indispensable to take you on board for a website project. If you don't have a branding yet, we can offer you two options: 1. The first option and our recommendation (!) is to get branded by BRAND IT by Iri. Please check out our all-inclusive branding package: 2. If you don't currently have a budget for the full branding package, we do offer a small branding package for our website clients. The small branding package only costs $500, and we help you through the process of choosing: 3-5 brand colors Brand Fonts (heading, subheading, and body) as well as Textures & Imagery *This package does not include logo & icon design, brand identity development (Vision & Mission, Values, Brand Personality, Tagline, Target Audience, Unique Positioning, Brand Objectives), mood board, IG highlight covers, and brand guidelines.
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CAN YOU TRANSFER MY DOMAIN FROM THE PREVIOUS REGISTRAR AND CONNECT IT TO MY WEBSITE?Absolutely! Your domain can either stay with your original domain registrar and we just connect it to your website or you can transfer your domain name to another registrant (e.g. your website hosting platform). We will initiate a change of registrant by contacting your current registrar. Your registrar will then ask for your confirmation via a secure mechanism. We will explain all pros and cons of a domain transfer and make the process as easy as possible for you.
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DO YOU OFFER WEBSITE MAINTENANCE PACKAGES?Yes, we offer an optional monthly site maintenance plan (Standard Website $50, Store $50, Scheduling System $50), giving you total peace of mind that someone else is handling the techy details and letting you focus on growing your business. Our monthly maintenance plan does not only include website updates but also ongoing SEO optimization, marketing banners, special offer pop-ups, etc.
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I USE SQUARE APPOINTMENTS FOR MY BUSINESS. CAN YOU CONNECT IT TO MY WEBSITE?Yes, absolutely! If you are already using an appointment scheduling system (e.g. Square), we can brand, adjust and connect it to your new website. The benefit of this approach is that you don't have to sign up for a scheduling system offered by website platforms and spend money on the monthly scheduling plan. The cost of adding an online booking system to your website is $500. Save time by taking bookings and payments on your website and let customers book, pay, modify, and cancel reservations online on their own.
