Like many, a young Irene dreamt of a career in fashion. The European culture she grew up in was just teeming with possibilities, yet somehow, she found herself on a different path. Despite life taking a different turn, Irene had a wildly successful and lucrative career at one of the largest consulting companies in the world. It was more than 2 decades before the spark she'd always had for the fashion and beauty industry became too much to stuff down any longer. 

Irene pursued the education necessary to become a licensed Makeup Artist and Hairstylist. A year later, she was conducting her own workshops and teaching classes at the prestigious Famous Face Academy in the bustling metropolis of Frankfurt, Germany. Knowing she needed to make the most of this opportunity, Irene cultivated her own signature aesthetic and took it to social media.

She took the essence of herself, her sense of style, her passion for beauty, and her skills, and intuitively created a brand. In less than 1 year,  she had a team of artists working for her brand, her workshops were at capacity, and shortly after that, she had a waitlist! She had grown her business through branding & social media and was drawing students from numerous European countries as a result. The power of social media & branding was evident and Irene set out to help other business owners share their personalities and grow their aesthetic businesses through this powerful tool.

Irene and her 2 beautiful kids are enjoying life in sunny SWFL.