BRANDING

LOGOS + ICONS

3-5 initial Logo & Icon concepts (includes 2 rounds of revisions).

BRAND IDENTITY

Set of verbal components that represent your brand's ideas (Vision & Mission, Values, Brand Personality, Tagline, Target Audience, Unique Positioning, Brand Objectives).

MOOD BOARD & IMAGERY

Collection of visual assets (colors, images, text, textures, design elements, etc.) to comprehensively visualize your brand vision and up to 10 brand images that represent your brand and can be used for your visual representation.

COLOR PALETTE

Up to 5 Color Shades that suit your brand's personality including bold callouts and soft background shades.

BRAND TYPOGRAPHY

Brand Font Pairings for digital and print use that suit your brand message: header font, subheader font, and body copy font.

INSTAGRAM HIGHLIGHT COVERS

A selection of Brand Symbols and Creation of Highlight Covers for Instagram.

BRAND GUIDELINES PDF

A comprehensive, branded PDF including your final logo, icon, brand identity, mood board, brand imagery, color palette, typography, and Instagram highlight covers for any future design applications.

All-Inclusive Branding Package

What's included?

THE PROCESS

Discovery Phase

During the discovery phase, we will send you our Brand Discovery Form and ask you a series of questions about your business and vision.

The goal is to get to know you & your business, your industry, your competition, and your customers. This involves really drilling down to the core of how people see you now and how you want them to see you moving forward.

Then, we’ll have a 60-min Zoom strategy call to get to know you and dig even deeper into your brand’s vision. We’ll present a brand framework that we put together based on your discovery form, and outline the entire branding process.